Keep The Planet Clean. Art Basel Miami 2019

Art Direction.

Wynwood district in the middle of Art Basel, Miami, was the perfect setting to launch an artistic performance of aerosol recycling, curated by Natalia Sosa Molina from Argentina. The challenge was a create a key visual for the identity of the event and develop a spirit of peace and harmony between spray paint art and the planet.

 The project needed a balanced communication to achieve a strong message to generate new habits in users of spray paint.