gifun

Branding. Art Direction. Visual system

Visual identity development for gifun. Psilocybin capsule dispenser to improve mental health and achieve the best personal potential to face reality.

The battle against depression and anxiety is based on reactivating neural connections that are being lost with stress habits. The connections in the logo seek to unite two blocks at different levels and thus integrate the two concepts that the name communicates.

The colors and holographic ranges stem from the concept of expanding the spectrum of vision and understanding when facing reality.